Certificate of Achievement
has completed the following course:
International Marketing: Cultural Factors
This online course explained Hofstede's cultural dimensions; described the relevance of Hofstede's cultural dimensions; explored and applied real life examples of good and bad practice using culture in global marketing; and reflected upon the role culture plays in your own practice.
2 weeks, 5 hours per week
Anvita Kumar
Assistant Professor
Coventry University
Transcript
Learning outcomes
- Explain Hofstede's cultural dimensions
- Describe the relevance of Hofstede's cultural dimensions
- Explore and apply real life examples of good and bad practice using culture in global marketing
- Explore and reflect upon the role culture plays in your own practice
Syllabus
- The role of culture in global marketing
- Hofstede’s Dimensions of National Culture
- Critiquing Hofstede’s model of cultural dimensions
- Understanding markets and buyers, customer service and relationship management across cultures
Issued on 19th June 2021
The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.
This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.