Certificate of Achievement
has completed the following course:
Quantum Marketing with Raja Rajamannar
Advertising Week
This course explored the concept of Quantum Marketing - a mindset governing marketing today and tomorrow. It covered core areas such as what marketers should focus on; brand building; emerging fields of artificial intelligence and machine learning; data use; and multisensory marketing.
2 weeks, 3 hours per week
Ruth Mortimer
Managing Director, Global Education and Development
Advertising Week
Transcript
Learning outcomes
- Assess the skills needed to become a marketer today and tomorrow
- Evaluate how new technologies and processes will change the role of marketers
- Develop the critical thinking needed in a marketing role
- Explore what marketers must know to succeed
- Produce a peer-graded assessment showing your marketing strategy
Syllabus
- What you need to know to be part of marketing’s future
- How to plan for skills you will need to develop to succeed in marketing
- Gain perspectives from one of the world’s most award-winning marketers
- Understand what skills and duties are relevant for marketers today
Issued on 9th August 2023
The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.
This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.