Certificate of Achievement
has completed the following course:
Introduction to Fashion Brand Marketing and Retailing
Bloomsbury Publishing and Fairchild Books
The course explored promotional, distribution, and merchandising strategies used by fashion brand companies and retailers to sell merchandise to a customer. The course focused on marketing in terms of centers for fashion, fashion weeks and trade shows, the selling function, as well as strategies. Furthermore, the course explored distribution and retailing with a focus on distribution policies and strategies, retailer categories, as well as trends in fashion retailing.
2 weeks, 2 hours per week
Ian Howell
Managing Director
FutureLearn
Transcript
Learning outcomes
- Describe the promotional and marketing strategies and best practice used by fashion brand companies and retailers to sell merchandise to the ultimate customer
- Identify different distributional methods, their characteristics, and their functions
- Classify types of fashion retailers, the merchandise they sell, and their key features
- Explain the significance of upcoming trends in fashion retailing and their impact on the industry
Syllabus
- Marketing Centers for Fashion
- Market Weeks, Fashion Weeks, and Trade Shows
- The Selling Function
- Marketing Strategies and Promotional Mix
Issued on 27th July 2025
The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.
This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.