Weekly study2 hours
Introduction to Fashion Brand Marketing and Retailing
Learn the best promotion and distribution strategies in fashion
Marketing is a vital part of the fashion industry. Without an accurate understanding of the target customer, and without designing and producing goods and services that meet their needs, even the best promotional strategies will undoubtedly fail.
On this two-week course from Bloomsbury Academic, you’ll explore the merchandising and promotional strategies used by marketing fashion brands to get products to the right consumers at the right price and in the right place.
Discover the key fashion market centers around the world
To give you the foundations, you’ll start by looking at the different market centres that you might target for fashion across the world as well as market weeks, fashion weeks, and trade shows. You’ll also explore the overall selling function, from internal and external selling to sample lines and orders.
Develop marketing strategies for any fashion brand
Marketing strategies depend on a number of things, including the customer being targeted and the span of reach.
You’ll delve into the marketing strategies and promotional mix used by fashion brands across the globe. Starting with your target customers and marketing span of reach, you’ll move on to the most effective areas of marketing including publicity, social media, and sales promotions.
Explore fashion retailing and distribution strategies
Understanding the decision-making and shopping behavior of customers is vital to the success of fashion brands and heavily informs their distribution strategies and policies.
During the second week of this course, you’ll explore the distribution and retailing side of fashion. You’ll learn about the different types of fashion retailers, from department stores to e-commerce, before delving into the current trends in fashion retailing.
Learning on this course
On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.
What will you achieve?
By the end of the course, you‘ll be able to...
- Describe the promotional and marketing strategies and best practice used by fashion brand companies and retailers to sell merchandise to the ultimate customer
- Identify different distributional methods, their characteristics, and their functions
- Classify types of fashion retailers, the merchandise they sell, and their key features
- Explain the significance of upcoming trends in fashion retailing and their impact on the industry
Who is the course for?
This course is designed for anyone looking to learn more about marketing and distribution within fashion companies.
Who developed the course?
Bloomsbury Publishing is a leading independent publishing house, established in 1986, with authors who have won the Nobel, Pulitzer and Booker Prizes.and is the originating publisher and custodian of the Harry Potter series. Bloomsbury has offices in London, New York, New Delhi, Oxford and Sydney. Within Bloomsbury’s Academic division, it publishes under Bloomsbury, as well as under a number of prestigious and historic imprint names.
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