Certificate of Achievement
has completed the following course:
Developing Ideas and Content for your Digital Strategy
The University of Adelaide
This online course enabled learners to master the art of generating high-quality, strategic content from concept to creation. Including skills to generate effective content that targets your audience, aligns with your strategic goals, and sets you apart.
4 weeks, 1 hour per week
Jennie Shaw
Deputy Vice-Chancellor and Vice-President (Academic)
The University of Adelaide
Transcript
Learning outcomes
- Identify the core characteristics of effective digital marketing content.
- Assess whether digital marketing content supports defined marketing objectives.
- Describe how to implement strategic content.
- Evaluate whether digital marketing content aligns with defined content styles and marketing strategies.
- Identify common mistakes in the content creation and implementation process.
- Identify strategies for improving digital content.
Syllabus
Module 1 - Planning your content
- Content and your digital strategy
- Why your content needs to be strategic
Module 2 - Developing your content
- Brainstorming the content you need
- Discovering sources of content you already have
Module 3 - Building your content
- The creative process
- The production process
- Content curation
Module 4 - Connecting your content
- Connecting your content to your audience
- Connecting your content to the business
- Connecting your content to future content
Issued on 26th January 2024
The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.
This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.