• adelaide

Developing Ideas and Content for your Digital Strategy

Gain the skills to generate effective content that targets your audience, aligns with your strategic goals, and sets you apart.

Join - $134What's included?

1,495 enrolled on this course

Group of colleagues discussing an idea.

Take your content creation to the next level

While many businesses focus solely on visibility, success is crafting targeted and impactful content.

On this four-week course from the University of Adelaide, you’ll master the art of generating high-quality, strategic content from concept to creation.

Through inspiring exercises and real-world examples, you’ll learn how to develop a content strategy that resonates with your target audience, increases engagement, and drives meaningful results.

Whether you’re a marketer, content creator, or business owner, this course will equip you with the skills to create compelling content that captivates your audience and achieves your objectives.

Understand how to source your content for your digital strategy

You’ll start by discovering the relationship between your content and digital strategy.

Within this, you’ll learn how to ensure your digital content seamlessly reflects your overarching business strategy.

You’ll also discover the importance of making sure your content is strategic and how you can source the right strategic content for your business.

Discover brainstorming techniques for idea development

Next, you’ll learn how to develop your content by mastering brainstorming techniques.

You’ll be armed with practical ways to brainstorm and generate ideas that align with your strategic goals. These skills will become your toolkit for turning concepts into tangible content.

Learn how to make your digital content tell a story

Finally, you’ll learn how to bring your ideas to life as you start to build your content.

Within this, you’ll unpack the art of storytelling to learn how to create content that stands out and resonates with your audience.

By the end of the course, you’ll have the expertise to produce captivating content that aligns with your digital strategy.

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Skip to 0 minutes and 6 seconds How can you help your business address the common challenge of generating high quality strategic content from ideation to production? Is it possible to shift the focus from visibility to crafting targeted and impactful content, thereby achieving true success? Join us on an exciting journey of brainstorming and developing content for your digital strategy. This course is designed for aspiring marketers, business owners or anyone looking to boost online engagement and attract customers. Learn how to generate high quality content that aligns with your goals and captivates your audience. From brainstorming techniques to content curation. We’ll cover it all. Get inspired by real world examples and discover how to develop content strategies that resonate with your target audience. Increasing engagement and driving meaningful results.

Skip to 0 minutes and 55 seconds Enroll now and set yourself apart with a new digital strategy.

What topics will you cover?

Module 1 - Planning your content

  • Content and your digital strategy
  • Why your content needs to be strategic

Module 2 - Developing your content

  • Brainstorming the content you need
  • Discovering sources of content you already have

Module 3 - Building your content

  • The creative process
  • The production process
  • Content curation

Module 4 - Connecting your content

  • Connecting your content to your audience
  • Connecting your content to the business
  • Connecting your content to future content

When would you like to start?

Start straight away and join a global classroom of learners. If the course hasn’t started yet you’ll see the future date listed below.

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Identify the core characteristics of effective digital marketing content.
  • Assess whether digital marketing content supports defined marketing objectives.
  • Describe how to implement strategic content.
  • Evaluate whether digital marketing content aligns with defined content styles and marketing strategies.
  • Identify common mistakes in the content creation and implementation process.
  • Identify strategies for improving digital content.

Who is the course for?

This course is designed for anyone who wants to learn more about marketing.

You could be new to a marketing role or looking to develop in your career.

Though this is a beginner course, we recommend taking the following courses first to help build a strong foundation of knowledge:

Who will you learn with?

David Rawlings is a marketing professional with 30 years' in industry. His delivery and teaching style is engaging and accessible, backed by years of workshops, webinars, presentations and lectures.

Who developed the course?

The University of Adelaide

The University of Adelaide is a world-class teaching and research institution. They are committed to developing quality students and lifelong learners who are recognised for their skills, creativity, global outlook and ability to succeed.

  • World ranking

    Top 110Source: QS World University Rankings 2023

What's included?

This is a premium course. These courses are designed for professionals from specific industries looking to learn with a smaller group of like-minded individuals.

  • Unlimited access to this course
  • Includes any articles, videos, peer reviews and quizzes
  • Tests to validate your learning
  • Certificate of Achievement to prove your success when you're eligible
  • Download and print your Certificate of Achievement anytime

Still want to know more? Check out our FAQs

Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps to help you keep track of your learning
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control
  • Complete 90% of course steps and all of the assessments to earn your certificate

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