Certificate of Achievement
has completed the following course:
Hotel Revenue Management: the Strategy and Tactics of Hotel Room Pricing
Glion Institute of Higher Education
Designed to help managers understand how to use price to maximize room revenue, this course has provided you with benchmarking tools and techniques you can use to accurately price rooms. You have learned the basic underlying concepts of room pricing and discovered how these concepts can be used to maximize profit in revenue streams across the business.
2 weeks, 5 hours per week
Georgette Davey
Glion's Managing Director
Glion Institute of Higher Education
Transcript
Learning outcomes
- Use price to manage supply and demand.
- Explain the different approaches that a hotel can use to price room inventory.
- Use rate fences in rooms inventory pricing.
- Analyze a hotel’s competitive position.
- Differentiate pricing strategy and tactical pricing.
Syllabus
- Learn about how to set prices, and use price fences to distinguish one rate from another.
- Conduct a value assessment for your property and establish a realistic price positioning strategy for your hotel.
- Learn about the key elements of a successful long-term pricing strategy, and when to leverage tactical pricing for a short-term, immediate revenue impact.
Issued on 3rd May 2020
The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.
This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.
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