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Doing Business in Web3

Explore the fundamentals of Web3 and discover how its emerging digital technologies are transforming business.

953 enrolled on this course

Young IT support woman using 2 monitors computer with coding document in a dark room, doing business in Web3.

Doing Business in Web3

953 enrolled on this course

  • 6 weeks

  • 4 hours per week

  • Accreditation available

  • Digital certificate when eligible

  • Intermediate level

Find out more about how to join this course

The CPD Certification Service

This course has been certified by the CPD Certification Service as conforming to continuing professional development principles. Find out more.

Examine business strategy and decision making for start-ups in Web3

Web3, a stack of technologies underpinned by blockchain smart contracts, is revolutionising digital business and creating exciting opportunities for entrepreneurs.

On this six-week course from RMIT University, you’ll explore Web3 technologies, and examine business models, financing, strategy, governance and law, and learn how to harness Web3 for business growth.

Explore the business implications of Web3 technology

Delving into the Web3 stack, you’ll see how core Web3 technologies are transforming businesses and delivering innovative new business solutions.

You’ll learn to assess the implications of Web3 and identify any advantages for your own business.

Analyse business models in Web3 contexts

Guided through the basics of building a Web3 business, you’ll begin by exploring a range of challenges faced by start-ups from product-market-fit to understanding the economic flywheel. You’ll then analyse how these familiar issues are different in the context of Web3.

Moving on to financing, you’ll learn how to fund your Web3 venture and assess the practicalities of various funding approaches. You’ll then address strategy, governance, and legal frameworks that affect businesses in the digital space, identifying unique opportunities and challenges within Web3.

Deliver business growth in Web3

You’ll finish this course by exploring how to grow your Web3 business. You’ll identify common issues faced by scaling businesses and how to address them, from community management to ecosystem incentives.

By the end of this course, you’ll be familiar with the business models and processes unique to the Web3 industry. With this knowledge, you’ll be able to plan your own start-up using Web3, understanding the risks and rewards of working with innovative and emerging technology.


  • Week 1

    Web3 technology

    • Introduction

      Introduction to the course.

    • The road to Web3

      This section will frame the evolution of the internet from Web1 to Web2 to its latest generation Web3.

    • Web3 technologies

      An overarching view of Web3 infrastructure.

    • Web3 and the ownership economy

      Explain what you think the ownership economy is or how it might change the way you engage in the economy.

    • Week 1 wrap-up

      A summary of what we have covered this week.

  • Week 2

    Business models for Web3

    • Introduction to Week 2

      Let's get started with Week 2.

    • On start-ups

      Some of the fundamental concepts of start-ups and their role in the economy.

    • Product-Market-Fit

      What product market fit is and how it differs in Web3.

    • Digital platforms

      What a digital platform is and why Web3 platforms are different.

    • Network effects

      What network effects are and why the Web3 network effects are different.

    • The Cold Start Problem

      In this section we explain what the Cold Start Problem is and how it differs for Web3 businesses.

    • The Flywheel Effect

      We introduce the concept of economic flywheels.

    • Week 2 wrap-up

      A summary of what we have covered this week.

  • Week 3

    Financing in Web3

    • Introduction to Week 3

      Welcome to Week 3.

    • Financing 101

      It's time for some financing 101.

    • Private sales and venture capital

      This section introduces the venture capital (VC) industry and explains the differences between Web2 and Web3 VCs.

    • Web3 financing

      We introduce the democratisation of financing with the rise of Web3 businesses.

    • Public sales

      We explore what Web3 public sales are, the reasons for doing them, and the risks behind them.

    • Vesting

      What is vesting and why is it important?

    • Week 3 wrap-up

      A summary of what we have covered this week.

  • Week 4

    Web3 strategy and governance

    • Introduction

      Welcome to Week 4.

    • Web3 strategy

      Let's explore Web3 strategy.

    • Token Economics 101

      This section looks at tokenomics options available to a Web3 business.

    • Airdrops

      Should you airdrop, and how should you do it?

    • Governance

      Let's identify the strategy and governance decisions required of a Web3 business.

    • Constitutions

      Many Web3 projects (particularly DAOs) create constitutions. Here we explore what they are.

    • Creating a team

      We explore the importance of a team and discuss what a successful Web3 team looks like.

    • Week wrap-up

      Well done! You've reached the end of Week 4.

  • Week 5

    Web3 and the law

    • Week 5 introduction

      Welcome to Week 5.

    • Regulating cyberspace

      What is the extent that cyberspace can be regulated and what issues does this pose for users in Web3 businesses?

    • Business structures

      An introduction to different types of business structures.

    • DAOs and legal entities

      This section gives an overview of legal take on DAOs.

    • Other legal issues

      Here we cover a series of other legal issues you should think about.

    • Seeking legal advice

      In this section we discuss the importance of legal advice.

    • Week 5 wrap-up

      A summary of content covered in Week 5.

  • Week 6

    Growing a Web3 business

    • Introduction

      Welcome to Week 6, the final week of the course.

    • Scaling 101

      What does it mean to scale a business? What are the challenges?

    • Managing your community

      How do you manage your Web3 community? We explore the concepts of working in a distributed workforce.

    • Governing a growing Web3 business

      An overview of governance when it comes to subgroups and available tools to help you scale your governance.

    • Working in Web3

      Guidelines for working in the Web3 world

    • Course wrap-up

      Looking ahead to your next step in Web3 after completing this course.

Who is this accredited by?

The CPD Certification Service
The CPD Certification Service:

The CPD Certification Service was established in 1996 and is the leading independent CPD accreditation institution operating across industry sectors to complement the CPD policies of professional and academic bodies.

When would you like to start?

Start straight away and join a global classroom of learners. If the course hasn’t started yet you’ll see the future date listed below.

  • Available now

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Explain fundamental Web3 technologies
  • Describe Web3 business models
  • Discuss Web3 financing options
  • Identify the strategy and governance options available to a Web3 business
  • Describe the legal considerations of a Web3 business
  • Discuss the issues encountered when growing a Web3 business

Who is the course for?

This course is designed for anyone wishing to learn more about Web3 in business contexts.

It’s particularly suited to entrepreneurs and investors who want to further their knowledge of Web3.

It will also benefit those working outside of Web3 businesses who want to understand the opportunities that Web3 technology presents.

Who will you learn with?

Darcy Allen is the Deputy Director and a Senior Research Fellow at the Blockchain Innovation Hub at RMIT University. His research focuses on the economics of Web3.

Jason Potts is a Distinguished Professor of Economics, Co-director of the Blockchain Innovation Hub at RMIT. His research work focuses on the economics of innovation and new technologies.

Head of Learning for RMIT Digital3, Stuart is an established university learning and teaching leader, an experienced senior educator, and is an active researcher and advisor in the digital economy.

Chris Berg is an Associate Professor at RMIT University, co-director of the RMIT Blockchain Innovation Hub, and author of 'Understanding the Blockchain Economy'

Who developed the course?

RMIT University

Royal Melbourne Institute of Technology (RMIT) is a global university, with over 80,000 students, specialising in technology, design and enterprise.

  • Established

  • Location

    Melbourne, Australia
  • World ranking

    Top 210Source: QS World University Rankings 2022

RMIT University Digital3

D3 provides a simple way to work with a single, multi-disciplinary group of experts in a collaborative, innovative educational environment.

RMIT Blockchain Innovation Hub

RMIT Blockchain Innovation Hub is the world’s first research centre on the social science of Blockchain.

We are an interdisciplinary team of researchers in economics, political-economy, organisational theory, law, sociology, politics and communications. We work on crypto-economics, business strategy and adaptation to blockchain technologies, mapping the blockchain economy, and identifying the public policy challenges that will hold back or accelerate this economic revolution.

  • Established

  • Location

    Melbourne, Australia

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Ways to learn

Choose the best way to learn for you!

Buy this course

$99/one-off payment

Fulfill your current learning need

  • Access to this course
  • Learn at your own pace
  • Discuss your learning in comments
  • Tests to boost your learning
  • Printed and digital certificate when you’re eligible

Subscribe & save

$349.99 for one year

Automatically renews

Develop skills to further your career

  • Access to this course
  • Access to 1,000+ courses
  • Learn at your own pace
  • Discuss your learning in comments
  • Tests to boost your learning
  • Digital certificate when you're eligible

Cancel for free anytime

Limited access


Sample the course materials

  • Access expires 31 Aug 2024

Find out more about certificates, Unlimited or buying a course (Upgrades)

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