Certificate of Achievement

Aamir Afzal Jessani

has completed the following course:

Public Diplomacy and Nation Brand

Global Diplomatic Forum

This Online Course in Public Diplomacy and Nation Brand was a practical course that covered topics focusing on different aspects of diplomatic communications and national image perceived through the prism of diplomacy. The main aim of the course was to enhance practitioners' skills in a globalised and interdependent issues while simultaneously strengthening skills relevant to operating within digital sphere.

4 weeks, 6 hours per week

Younes El-Ghazi

Chief Executive Officer

Global Diplomatic Forum

83%
overall score

Transcript

Learning outcomes

  • Demonstrate an understanding of the framework of Public Diplomacy and Nation Brand;
  • Develop an in-depth knowledge of relating Public Diplomacy and Nation Brand to the overall foreign policy of a country
  • Compare the main levers and foundations of Public Diplomacy
  • Design the process of developing and implementing a public diplomacy road map;
  • Assess the concept of Nation Brand through Strategy, Substance, and Symbolic Actions;
  • Improve transferable knowledge and skills necessary to advance in every field;

Syllabus

  • Public Diplomacy Foundations
  • Public Diplomacy in Practice: Road Map to Global Engagement
  • Digital Public Diplomacy: The Bright and the Dark Side
  • Nation Brand: Strategy, Substance and Symbolic Actions

Issued on 6th December 2020

The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.

This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.

Free online course:

Public Diplomacy and Nation Brand

Global Diplomatic Forum