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Certificate of Achievement
has completed the following course:
First Steps in Data Science with Google Analytics: Bridging Business to Technical Experts
UNESCO UNITWIN Complex Systems Digital Campus
This course was aimed at young people acting to improve their prospects, and professionals wanting to use their websites better. It shows how Google Analytics can be used to collect data on the characteristics of visitors to websites. Students created their own data using a simple test website; learned to make Google Analytics tracking code and insert it into the HTML code of web pages; considered GDPR, and saw how Google Analytics can produce graphical displays of a wide range of data.
2 weeks, 2 hours per week
Professor Jeffrey Johnson
Vice President
UNESCO UNITWIN Complex Systems Digital Campus
Transcript
Learning outcomes
- Explain how data collected on website user characteristics and behaviours can be used by organisations to monitor the performance of their website
- Use Google Analytics to create tracking code and know how to insert it into the HTML code of pages of a website
- Identify the wide range of user statistics that can be produced by Google Analytics, and the way they can be displayed for use in reports
- Engage in your organisation as a 'bridge person' between the business side and the technical side, explaining what data can be collected compared to what data is needed
- Take your next steps in data science to advance your knowledge and improve your job and career prospects
Syllabus
- data science and data analytics provide valuable data on the characteristics and behaviours of website users
- Google Analytics provide free services to collect and display a wide variety of user data over time
- how to make Google Analytics tracking code and insert it into webpages
- how to interpret the data and displays generated by your own cohort during the course
Issued on 20th September 2018
The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.
This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.
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