Certificate of Achievement
has completed the following course:
Digital Marketing Content Creation: Video Creation and Editing
The Open University and Target Internet
This online course explored how to produce compelling video content to deliver marketing goals. Learners developed their skills and technical know-how to create, edit, publish, measure, and optimise videos for digital marketing, including the fundamentals of video platforms, formats, and channels.
0 weeks, 4 hours per week
Dave Hall
University Secretary
The Open University
Transcript
Learning outcomes
- Assess the role of video in the user journey and how you can provide value to a defined audience with video content
- Explore how video can drive reach and engagement, and can impact your desired organisational objectives
- Demonstrate how to record, edit, and distribute a video effectively
- Calculate the success of a video using video platform analytics and web analytics to help optimise results
Syllabus
- Video adoption and how people watch different video formats
- Video in the user journey
- Video for driving organisational objectives
- Video distribution platforms and video search optimisation
- Planning video audiences and content
- Recording video
- Editing video
- Publishing and distributing video
- Measuring video results
Issued on 21st February 2024
The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.
This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.