Certificate of Achievement
has completed the following course:
How to Develop Your Social Media Content Strategy
Institute of Data & Marketing
This course explores how to create social media content that meets your strategic goals, how to align your audience with the social platforms, how to make a business case for your social media budget, define your content pillars, implement your content plan, and develop reactive and planned content.
3 weeks, 4 hours per week
Andy Dorling
IDM General Manager
Institute of Data & Marketing
Transcript
Learning outcomes
- Identify the right platforms to reach your audience
- Assess which candidates are using which platforms
- Compare paid, owned and earned media
- Explore how to manage your social media budget
- Investigate what your content pillars should be
- Discuss the strength of each content format, and which format works best on which platform
Syllabus
Week 1
- Aligning your audience and social platforms
- Paid, owned and earned social media
- Funding your social media channels
- Justifying your budget
Week 2
- Defining content pillars
- Content format
Week 3
- Planning your social media content
- Reactive and planned social media content development
- Tips for implementing your content plan
Issued on 22nd January 2021
The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.
This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.