Certificate of Achievement
has completed the following course:
Understanding Social Media Strategy
Institute of Data & Marketing
This course explores how to develop a social media strategy for different platforms and campaigns, why social engagement is so important, how to keep customers at the heart of your strategy, how to set KPIs and achieve your social media goals, and the key components of a social listening strategy.
4 weeks, 4 hours per week
Andy Dorling
IDM General Manager
Institute of Data & Marketing
Transcript
Learning outcomes
- Describe how to gain visibility on social media
- Explain the role of social media in people's lives
- Summarise the benefits of social media to an organisation
- Explore the opportunities that social listening creates
- Design your own SMART objectives
- Explain how social planning should be integrated with business strategy
- Assess which social channels to focus on
- Develop a framework for all social media activity and campaigns to work from
Syllabus
Week 1
- Why is social media engagement important?
- Creating a customer-centric social media strategy
- Exemplary brands in social media
Week 2
- Setting objectives and KPIs
- Choosing the right metrics to measure success
- Using the SMART Objective Framework
Week 3
- Social media listening
- How to build a social listening strategy
- Components of a social listening strategy
- Tools for social listening
Week 4
- Developing a social media strategy
- Developing a social media channel strategy
- Developing a social media campaign strategy
Issued on 31st October 2022
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