Certificate of Achievement
has completed the following course:
Developing New Business Ideas for Commercial Success
University of Reading and Henley Business School
This course introduced the basic concepts of IP before explaining how different types of IP are produced. It demonstrated processes for innovation capture and developing an entrepreneurial mindset. Using a Learning Journal to personalise the learning, the course explained how to create a value proposition and select the IP approach best suited to your idea. It then explained how to exploit your IP by offering different strategies for licensing or selling your rights.
2 weeks, 3 hours per week
Dr Marrisa Joseph
Associate Professor of Organisation Studies and Business History at Henley Business School
University of Reading
Transcript
Learning outcomes
- Apply your knowledge of the role of IP rights to generate and exploit commercial opportunities.
- Improve your entrepreneurial skills and gain insights from industry experts.
- Develop a persuasive pitch for your own business idea that will convince colleagues and investors to support it.
- Create a personalised plan for commercialising your business idea as you work through the course.
In association with
Issued on 2nd October 2026
The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.
This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.