Certificate of Achievement
has completed the following course:
Marketing in the New Digital Era
This online course explored the principles and practices of digital marketing, focusing on consumer behaviour, strategic frameworks, campaign planning, and industry best practice. It examined how organisations can design and implement effective digital strategies, optimise consumer engagement, enhance brand positioning, and respond proactively to evolving digital market trends and technological advancements.
3 weeks, 3 hours per week
Hazel Squire
Director of Business 4.0
Salford Business School
Dr. Ruth Hudson
Programme Lead for Global MBA
Salford Business School
Transcript
Learning outcomes
- Evaluate the methods and tools required to create successful digital marketing strategies and campaigns
Syllabus
- Digital marketing foundations
- Strategy, segmentation, and digital positioning
- Digital campaign planning and execution
In association with
Issued on 18th May 2025
The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.
This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.