Certificate of Achievement
has completed the following course:
Digital Marketing Content Creation: Hosting and Measurement
The Open University and Target Internet
This online course explored content marketing hosting and measurement. Learners discovered the pros and cons of different content hosting options, how to measure and optimise content using platform and web analytics, and how to maximise reach and engagement with content hosting.
0 weeks, 4 hours per week
Dave Hall
University Secretary
The Open University
Transcript
Learning outcomes
- Explore the different approaches to content hosting and the benefits and downsides of each approach
- Evaluate the different types of hosting for different forms of content
- Interpret and analyse content platform and web analytics reports
- Identify the opportunities available through content testing and optimisation
Syllabus
- The role of different content hosting approaches
- Hosting written content
- Hosting audio content, including podcasts
- Hosting video content
- Using hosting platforms for measuring content
- Using web analytics (Google Analytics) for measuring content
- Using analytics for content optimisation and testing
Issued on 6th March 2024
The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.
This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.