Certificate of Achievement
has completed the following course:
Chartered Institute of Marketing
This course has enabled you to build a solid foundation in the copywriting craft and helped you develop an effective working process that improves the quality and speed of your copywriting. You have learnt how to think like a copywriter, how to develop your value proposition, how to create your brand voice and how to plan, structure and write effective copy.
3 weeks, 3 hours per week
James Sutton
CIM Director of Training
Chartered Institute of Marketing
Transcript
Learning outcomes
- Explain the professional copywriting approach
- Develop an effective copywriting process
- Identify and define value propositions
- Create a distinctive brand voice
- Create copy that connects with audiences
- Create copy that drives action
Syllabus
- How to think like a copywriter
- How to plan your copy
- How to structure your copy
- How to write effective copy
- How to develop a value proposition
- How to create your brand voice
Issued on 14th April 2023
The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.
This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.