Weekly study3 hours
Start your career as a copywriter
Copywriting is a core marketing skill. And, as marketing becomes ever more sophisticated, we need to produce copy that’s targeted, personal, and conversational.
On this three-week course, you’ll develop the skills needed to become a successful copywriter. You’ll gain the tools, techniques, and practical advice to help you get ahead of the curve and enhance your credibility as a copywriter.
Whether you’re part of an in-house team, a freelancer, or just starting your copywriting career, you’ll discover how to combine creative flair with critical insight to deliver copy that works.
Develop essential copywriting skills
You’ll delve into different types of copywriting to explore the best practices for generating copy.
As you learn how to plan, structure, and write copy, you’ll use this knowledge to develop an effective copywriting process you can use time and time again.
Create your brand voice and connect with your audience
You’ll explore important techniques to help you create a distinctive brand voice as a copywriter. You’ll also learn how to define a value proposition to help ensure your customers know the value you can offer.
To develop your copywriting skills further, you’ll learn how to write copy that connects with audiences. Whether you’re trying to win customers for yourself or you’re writing copy for other clients, you’ll learn how to write compelling words that drive action.
Learn marketing skills from the experts at the Chartered Institute of Marketing
Throughout the course, you’ll be guided by the experts at the Chartered Institute of Marketing to help you explore the importance of copywriters within a marketing team.
By the end of the course, you’ll have the skills, knowledge, and confidence to thrive as a copywriter.
Learning on this course
On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.
What will you achieve?
By the end of the course, you‘ll be able to...
- Explain the professional copywriting approach
- Develop an effective copywriting process
- Identify and define value propositions
- Create a distinctive brand voice
- Create copy that connects with audiences
- Create copy that drives action
Who is the course for?
This course is designed for anyone who wants to gain a solid foundation in the copywriting craft and will be useful for those working in digital, brand, or marketing communications.
No previous knowledge or experience is required.
Who developed the course?
Develop your future career opportunities by enrolling in our globally recognised marketing training courses, that will provide you with the skills and confidence to improve your performance. Covering all professional marketing disciplines taught by subject matter experts, you will finish with the tools and expertise to deliver.
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