Certificate of Achievement
has completed the following course:
Digital Marketing Analytics and Measurement: Web Analytics Planning and Tactics
The Open University and Target Internet
This online course explored how to use and interpret Google Analytics reports to gain insights to feed into planning. Learners were guided on how to use Google Analytics 4 (GA4) reports to enhance their digital marketing.
0 weeks, 3 hours per week
Dave Hall
University Secretary
The Open University
Transcript
Learning outcomes
- Explore the core report areas and where you should look for a particular report
- Explore the technical factors behind web analytics so you can engage with developers effectively and understand analytics setup problems
- Demonstrate how to plan analytics implementation and processes to maximise the impact of all digital marketing activity
Syllabus
- Thinking differently with GA4
- Basic reports in GA4
- Acquisition reports
- Monetisation and retention reports
- Advertising reports and exploration
Issued on 29th September 2023
The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.
This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.
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