Certificate of Achievement
has completed the following course:
Essentials in Arts Fundraising
University of Leeds and Arts Fundraising & Philanthropy
You have identified individual giving prospects by understanding what motivates people to give, the internal and external factors that can influence donor relationships, and different fundraising techniques that can target individual donors. You have evaluated strategies for fundraising online and assessed the usefulness of different tools to make the most of digital fundraising. You have evaluated fundraising approaches to manage risks and build resilience in times of crisis.
2 weeks, 5 hours per week
Michelle Wright
Chief Executive and Founder of Cause4
University of Leeds
Transcript
Learning outcomes
- Investigate different sources of income and their potential for your organisation.
- Explore tools and tips for writing effective fundraising applications that reflect your organisation’s values and activities.
- Identify how to select appropriate corporate prospects, develop compelling proposals, and apply the language skills necessary to attract and sell arts programmes to businesses.
- Identify individual giving prospects by comparing and contrasting what motivates people to give, the internal and external factors that can influence donor relationships, and different fundraising opportunities that can target individual donors.
- Evaluate strategies for online fundraising and assess the usefulness of different tools to make the most out of digital fundraising.
- Evaluate fundraising strategies to manage risks and build resilience in times of crisis and for fundraising in the future.
Syllabus
- Introduction to fundraising, what makes effective and sustainable fundraising, and assessing potential income streams.
- Writing effective fundraising applications.
- Developing corporate sponsorship programmes: design, implementation, ethics and evaluation.
- Creating individual giving schemes and exploring the different motivations of donors.
- Making the most of digital fundraising possibilities.
- Approaches to fundraising at times of crisis.
Issued on 16th May 2025
The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.
This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.