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Essentials in Arts Fundraising

Develop practical skills to help you fundraise from a variety of sources and build resilience in arts and culture organisations.

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Essentials in Arts Fundraising
  • Duration

    2 weeks
  • Weekly study

    5 hours
  • 100% online

    Learn at your own paceHow it works
  • Unlimited

    $23.33/monthLearn more

Learn how to fundraise effectively with arts and culture industry experts

External investment and philanthropy have always been crucial for arts and culture organisations. As the sector recovers from the pandemic, fundraising is more important than ever.

This two-week course, led by experts in arts fundraising, will show you how to fundraise from a variety of sources to build resilience, even in times of crisis.

Write a compelling fundraising application

You’ll learn to identify the criteria and strategies of the organisations that you are approaching. This knowledge will help you understand how to present a strong business case that explains the return on investment of your proposal and a clear budget that quickly shows what you’re trying to achieve.

Explore corporate sponsorship

You’ll be introduced to corporate sponsorship and understand what corporations are looking for when seeking partnerships with arts organisations. You’ll learn the benefits and challenges of working with a corporate partner and how to effectively identify, research, and approach partners that best represent your organisation’s unique values.

Design campaigns that promote individual giving and learn about digital fundraising

You’ll discover different types of individual giving programmes, understand what motivates people to give, and will design strategies to encourage donors to give. You’ll then be introduced to digital fundraising before exploring crowdfunding and how to develop appealing propositions suitable for your audiences.

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Skip to 0 minutes and 8 seconds SPEAKER: The arts and culture sector faces multiple challenges when it comes to funding. As the sector recovers from additional challenges caused by the pandemic, fundraising for the arts and culture will be more important than ever. This online course has been put together to help you develop key fundraising skills, so that you can research, plan, and launch your own successful fundraising campaign. You’ll learn how to classify different income sources and how to use tools for effective fundraising applications, informed by your organisation’s unique values and activities. You’ll pick up top tips on how to attract and sell arts programs to businesses and how to develop the most appropriate individual giving scheme for your organisation.

Skip to 0 minutes and 49 seconds The course will introduce you to tools for digital fundraising and show you how to evaluate fundraising strategies to manage risks and build resilience in times of crisis. If you want to start raising funds in the arts and culture sector, then join this course today.

Syllabus

  • Week 1

    Effective fundraising, applications, and corporate sponsorship

    • Welcome to the course

      Before you get started, take some time to meet your Lead Educator, Michelle Wright, who will guide you through the course. You will also have the opportunity to meet other learners and plan your learning journey.

    • Introducing approaches to fundraising

      In this activity, you’ll investigate the complex nature of arts fundraising and what makes for effective fundraising.

    • Writing effective fundraising applications

      In this activity, you’ll learn how to recognise and deploy good funding bid writing behaviours by identifying an organisation’s values and activities to differentiate its offer.

    • Professional corporate sponsorship programmes

      You have explored some of the principles of fundraising and writing effective funding bids. This activity focuses on the specific example of fundraising from the corporate sector.

    • Summary

      You have now reached the end of Week 1 where you have explored corporate sponsorship. In Week 2, you will explore individual giving and digital fundraising.

  • Week 2

    Individual giving, digital fundraising and fundraising in a crisis

    • About Week 2

      This week, you will explore giving schemes and digital fundraising opportunities. You will also explore strategies that the arts and culture sector can use when fundraising in times of crisis such as the COVID 19 pandemic.

    • Cultivating individual giving from donors

      In this activity you will learn how to identify your best individual prospects. You will explore what motivates people to give, and the different internal and external factors that can influence donor relationships.

    • Digital fundraising opportunities

      In this activity, you will explore different tools to use to make the most out of digital fundraising.

    • Fundraising in times of crisis

      In this activity, you will learn how to identify how times of crisis can impact business and fundraising strategies. You will learn and how organisations might build crisis fundraising campaigns and activities in the future.

    • Summary

      This week, you’ve identified individual giving prospects. You’ve also evaluated strategies for online fundraising and for building resilience in times of crisis. You will now review and reflect on your learning.

When would you like to start?

Start straight away and learn at your own pace. If the course hasn’t started yet you’ll see the future date listed below.

  • Available now

Learning on this course

If you'd like to take part while our educators are leading the course, they'll be joining the discussions, in the comments, between these dates:

  • 17 Jan 2022 - 30 Jan 2022

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Investigate different sources of income and their potential for your organisation.
  • Explore tools and tips for writing effective fundraising applications that reflect your organisation’s values and activities.
  • Identify how to select appropriate corporate prospects, develop compelling proposals, and apply the language skills necessary to attract and sell arts programmes to businesses.
  • Identify individual giving prospects by comparing and contrasting what motivates people to give, the internal and external factors that can influence donor relationships, and different fundraising opportunities that can target individual donors.
  • Evaluate strategies for online fundraising and assess the usefulness of different tools to make the most out of digital fundraising.
  • Evaluate fundraising strategies to manage risks and build resilience in times of crisis and for fundraising in the future.

Who is the course for?

This course is designed for anyone working in the arts and culture industry who wants to take their first steps in fundraising.

It will be useful to businesses, artists, leaders, managers, trustees, volunteers and learners who are new to fundraising or require a refresher.

Who will you learn with?

Michelle Wright is CEO of Cause4 and Programme Director of Arts Fundraising & Philanthropy. Michelle specialises in strategy, fundraising and innovation development for the charity sector.

Who developed the course?

University of Leeds

As one of the UK’s largest research-based universities, the University of Leeds is a member of the prestigious Russell Group and a centre of excellence for teaching.

Arts Fundraising & Philanthropy

Arts Fundraising & Philanthropy transforms the fundraising knowledge, skills and levels of success of arts, culture and heritage organisations. Funded by Arts Council England, Arts Fundraising & Philanthropy provides programmes in strategy, fundraising, training and innovation.

Cause4

Cause4 is a social business founded to support charities to achieve more and better. Specialising in support and advice, fundraising, training and programme development, Cause4 partners with charities, philanthropists and corporations that want to make change. Cause4 leads Arts Fundraising & Philanthropy with consortium partners the Arts Marketing Association (AMA) and the University of Leeds (UoL).

Endorsers and supporters

funded by

Arts Council England
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Billed at $279.99 for a year

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  • Access to ALL eligible short courses with additional benefits, for a year
  • Discuss your learning in comments
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  • Digital certificate when you're eligible

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