Certificate of Achievement
has completed the following course:
Communicating with Diverse Audiences
University of Surrey
This course provided a critical discussion of the concept of culture. It discussed how differences in language use can lead to bias and discrimination. It introduced strategies for better intercultural communication through the concepts of English as a lingua franca and rapport management. The course developed participants’ ability to reflect on their use of language and choose more effective strategies.
4 weeks, 3 hours per week
Doris Dippold
Senior Lecturer in German
University of Surrey
Transcript
Learning outcomes
- Describe the layers and facets of culture and of other possible influences on communication practices
- Assess which factors influence how they and others communicate
- Reflect critically on their own and others' communicative behaviours to avoid unconscious bias
- Describe different varieties of English and reflect critically on their own position as an English speaker
- Apply a range of new strategies to establish rapport and achieve desired goals
- Explain how language can be used to build interpersonal relationships
- Evaluate the effectiveness of their communicative repertoire
Syllabus
During this course you will cover the following subjects:
Week 1: The role of culture and language in communication
Week 2: Language and unconscious bias
Week 3: Using English as a lingua franca with speakers from different linguistic backgrounds
Week 4: Using language to establish interpersonal relationships
Accreditation
This course has been certified by the CPD Certification Service as conforming to continuing professional development principles
Certified by
Issued on 27th May 2021
The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.
This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.