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Communicating with Diverse Audiences

Explore what drives the way you communicate and develop communication strategies for successful communication in diverse settings.

15,680 enrolled on this course

A group of people, from different ethnic backgrounds, chatting and laughing

Communicating with Diverse Audiences

15,680 enrolled on this course

  • 4 weeks

  • 3 hours per week

  • Accreditation available

  • Digital certificate when eligible

  • Introductory level

Find out more about how to join this course

Learn to interpret different varieties of English and avoid communication bias

Communication with diverse audiences is necessary for many professions.

You may face communication barriers when talking to people with a different cultural background, who speak different varieties of English, or who don’t share your life experiences and professional practices.

On this course, you’ll learn how different values or expectations, and different varieties of English can pose challenges to effective communication.

You’ll learn to make conscious decisions about the way you use language in interpersonal interactions and how to communicate more effectively through a range of strategies.

Syllabus

  • Week 1

    Making Sense of Culture

    • Introduction to the course

      In this section, you will receive an outline of what you will learn in this course and how you will study. An introduction to interacting with others online in order to maximise learning opportunities will also be provided.

    • What is culture?

      Here you will discover the concept of ‘culture’ and reflect on what it is, and consider the elements of culture and how they affect your behaviour and thinking. Two subject experts will also provide their definitions of culture.

    • The cultural iceberg

      Here you will learn about the visible and invisible elements of culture, using the metaphor of the ‘cultural iceberg’. You can discuss your own ‘cultural iceberg’ moments and apply your knowledge of the concept.

    • Being critical

      Here you consider how to find information about new cultural environments. In particular, you will learn how to consider sources about culture with a critical eye, allowing you to make well-informed decisions.

    • Obstacles in communication across linguistic and cultural boundaries

      In this section, you will watch a role-play highlighting obstacles which may arise in diverse settings. You will also be invited to reflect on your own experiences of communication in such settings.

    • Summing up week 1

      In this week's final section, you will be able to read a summary of this week’s learning. You will have an opportunity to reflect on your learning this week and will be provided with references and suggestions for further reading.

  • Week 2

    The Communication Filter

    • Communication: practices and perceptions

      This week starts off with two example emails and will serve as an introduction to the theoretical concept of contextualisation cues. You will learn about these in theory, and then apply them to your own communication practices.

    • Filters and cues

      In this section you will learn about two key concepts: the ‘communication filter’, which determines how we communicate, and ‘contextualisation cues’, which are verbal and non-verbal cues which indicate our intentions.

    • Filters and cues in action

      Here you will see how missed or misinterpreted contextualisation cues lead to an unsuccessful job interview. You will be invited to discuss who is responsible for the candidate’s lack of success and relate to your own experiences.

    • Unconscious bias

      In this section, you will use the concept of ‘unconscious bias’ to discover real-life implications of using language in systematically different ways. You will be asked to contribute to a debate relating to unconscious bias issues

    • Summing up week 2

      In week 2's final section, a self-analysis tool will help assess your current level of communication skills. You will have a chance to reflect on your learning and references and suggestions for further reading will be provided.

  • Week 3

    Communication Across Englishes

    • 'Englishes' in the world

      In this section, you will learn that there is more than one kind of English in the world. We will consider what this means for situations when you use English to communicate across linguistic and cultural boundaries.

    • English as a lingua franca

      The concept of ‘English as a lingua franca’ will be introduced, with an emphasis on ‘accommodation’ and ‘gatekeeping’ concepts. You will discover how it is relevant to intercultural communication and some common misconceptions.

    • Evaluating success in ELF

      Here you will watch a business pitch in which ELF is spoken. You will evaluate the speakers’ performance using an evaluation tool. A discussion will allow you to apply this tool to evaluating a social interaction you have had.

    • Negotiation of meaning

      Here you will develop your knowledge about the strategies for the negotiation of meaning which are useful for successful ELF communication. You will be able to test and apply your knowledge and understanding of these strategies.

    • Summing up week 3

      In this week's final section, you will be able to read a summary of this week’s learning and have an opportunity to reflect on what you've discovered.

  • Week 4

    Managing Relationships in Diverse Contexts

    • Rapport management and its dimensions

      To start week 4, you will look at a theoretical framework by researcher Helen Spencer-Oatey outlining how relationships are managed through language. Some animations will illustrate these concepts and help relate them to yourself.

    • Interactional goals and rapport management strategies

      The rapport management framework's third dimension, ‘interactional goals’ will be introduced. You will test your dimensions of rapport knowledge and learn what verbal and non-verbal strategies can be used to manage rapport.

    • Rapport management in practice

      In this section, a role-play situated in a medical charity will further illustrate issues in rapport-management. You will then be able to discuss how the role-play's characters could have prevented the breakdown of rapport.

    • Developing (intercultural) communicative competence

      Here we discuss how we can develop (intercultural) communicative competence. Our experts give their perspectives plus a cyclical method for developing communication skills and a tricky situation planning tool will be introduced.

    • Course summary

      In this final section, you will be able to read a summary of this week’s learning and of the overall course content. You will have an opportunity to reflect on your learning throughout the course.

Who is this accredited by?

The CPD Certification Service
The CPD Certification Service:

This course has been certified by the CPD Certification Service as conforming to continuing professional development principles

When would you like to start?

Start straight away and join a global classroom of learners. If the course hasn’t started yet you’ll see the future date listed below.

  • Available now

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Describe the layers and facets of culture and of other possible influences on communication practices
  • Assess which factors influence how they and others communicate
  • Reflect critically on their own and others' communicative behaviours to avoid unconscious bias
  • Describe different varieties of English and reflect critically on their own position as an English speaker
  • Apply a range of new strategies to establish rapport and achieve desired goals
  • Explain how language can be used to build interpersonal relationships
  • Evaluate the effectiveness of their communicative repertoire

Who is the course for?

This course is designed for professionals looking to improve their ability to communicate across linguistic and cultural boundaries.

Recommended for learners age 16+

Who developed the course?

University of Surrey

The University of Surrey is a global community of ideas and people, dedicated to life-changing education and research. Surrey empowers students for personal and professional success by providing exceptional teaching and practical learning.

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Ways to learn

Choose the best way to learn for you!

Subscribe & save

$39.99

For your first month. Automatically renews

Develop skills to further your career

  • Access to this course
  • Access to 1,000+ courses
  • Learn at your own pace
  • Discuss your learning in comments
  • Tests to boost your learning
  • Digital certificate when you're eligible

Cancel for free anytime

Buy this course

$109/one-off payment

Fulfill your current learning need

  • Access to this course
  • Learn at your own pace
  • Discuss your learning in comments
  • Tests to boost your learning
  • Printed and digital certificate when you’re eligible

Limited access

Free

Sample the course materials

  • Access expires 2 Jan 2025

Find out more about certificates, Unlimited or buying a course (Upgrades)

Sale price available until 29 December 2024 at 23:59 (UTC). T&Cs apply.

Find out more about certificates, Unlimited or buying a course (Upgrades)

Sale price available until 29 December 2024 at 23:59 (UTC). T&Cs apply.

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  • Complete 90% of course steps and all of the assessments to earn your certificate

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