Certificate of Achievement
has completed the following course:
This online course explored how social media networks evolve and are shaped by our behaviour, and looked at the challenges and opportunities that this gives for the development of our own professional social media networks.
2 weeks, 3 hours per week
Dr David Millard
Associate Professor
University of Southampton
Dr Lisa Harris
Associate Professor
University of Southampton
Transcript
Learning outcomes
- Explore the various properties of networks in order to understand more about how we can measure online power and influence
- Identify influential individuals within a network
- Explore how social media can be used for good, not just at a personal level but at a societal level
- Develop your own networks in a professional way to help your own career development
Syllabus
- How the major social media networks are evolving
- What our social media profiles say about us
- Introduction to the properties that allow networks to be described and compared
- Analysis of a simple Twitter-like social network to identify which of its participants is the most powerful and influential individual
- Using network analytics of social networks as predictors of events in the real world
- Building a personal brand or community around a product or cause
- Advantages and disadvantages of using social media for marketing purposes
- The role of social media in the development of our own professional networks
Issued on 1st May 2020
The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.
This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.