Weekly study3 hours
The Power of Social Media
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Social networks have emerged over the past 10 years in various forms to play a fundamental role in our lives.
But do we actually understand these networks? And are we using them in the right ways?
This course will teach you not just about the qualities and differences between social networks but also the impact they can have on our lives.
Understand different social networks
On this course you will explore the various properties of networks in order to understand more about how we can measure online power and influence.
Through doing this you will discover that networks such as Twitter, Facebook and LinkedIn have very distinct qualities. You’ll learn how organisations can use these qualities to learn more about the people participating in the network, and the communities they represent, and will be encouraged to reflect on what your participation in online social networks tells the world about you.
Explore how social media can be used positively
The media are quick to report on negative aspects of social networking such as cyberbullying or identity theft, but we hear less about the benefits that occur when networks are used to enhance employability or raise awareness of good causes. On this course you’ll explore how social media can be used for good, not just at a personal level but at a societal level.
Learn how to manage your own social networks
Throughout the course you’ll learn different ways for managing your own networks in a professional way to help your own career development.
In fact the course itself is a social network. We encourage you to interact with other learners from all around the world to directly put into practice the lessons of the course and build your own online networks for learning and professional purposes.
Learn with well-known experts in Web Science
You’ll learn with well-known experts from the University of Southampton’s Web Science Institute, including lead educators, Associate Professors Lisa Harris and David Millard, and contributors, Professors Dame Wendy Hall and Sir Nigel Shadbolt.
- How the major social media networks are evolving
- What our social media profiles say about us
- Introduction to the properties that allow networks to be described and compared
- Analysis of a simple Twitter-like social network to identify which of its participants is the most powerful and influential individual
- Using network analytics of social networks as predictors of events in the real world
- Building a personal brand or community around a product or cause
- Advantages and disadvantages of using social media for marketing purposes
- The role of social media in the development of our own professional networks
What will you achieve?
By the end of the course, you‘ll be able to...
- Explore the various properties of networks in order to understand more about how we can measure online power and influence
- Identify influential individuals within a network
- Explore how social media can be used for good, not just at a personal level but at a societal level
- Develop your own networks in a professional way to help your own career development
Who is the course for?
The course is intended for existing users of social networks, who want to understand a bit more about how their social network activity might be used by others, and also how it can be made to work more effectively for them.
It will appeal to computer science, web science, business studies or marketing graduates, students and practitioners wishing to expand their knowledge.