Certificate of Achievement
has completed the following course:
Social Media Marketing with Advertising Week
Advertising Week
This course gave learners a core understanding of the discipline and planning that underpins social media marketing. This covered how to create social media campaigns, articulate their social media marketing goals and produce a social media marketing plan.
2 weeks, 3 hours per week
Ruth Mortimer
Managing director, global education and development
Advertising Week
Transcript
Learning outcomes
- Assess what types of social media marketing might be right for you
- Investigate choices in social media marketing formats
- Explore where to experiment with your social media marketing creation and where to plan
- Describe your social media marketing goals
- Produce a social media marketing plan
Syllabus
- What is social media? An overview of platforms and best practice
- How to build an audience on social media
- Creating engaging social media content
- Planning an effective social media campaign
- Understanding social media metrics and analytics
- Measuring ROI and impact of social media campaigns
In association with
Issued on 6th September 2022
The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.
This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.