Learn how to plan, run, and analyse a social media marketing campaign
This course will help you build in-demand skills in the process and planning of social media marketing.
As only 25% of working marketers hold a marketing degree, online marketing training is a vital way for career-focused marketers to upskill in the latest marketing techniques.
Explore the benefits of social media marketing
With an ever-increasing number of consumers moving online to buy and research products, digital marketing through social media channels is a key marketing avenue for businesses, as well as for individuals promoting themselves online.
On this course, you’ll develop your understanding of the principles and strategy behind different social media approaches that will help to make your professional social media activity more effective.
Learn how to create engaging social media content
You’ll discover how to identify the right social media channel for your marketing goals and experiment with different social media marketing formats.
You’ll learn tips for growing your audience on social media and creating content which resonates with your audience and customers.
Plan an effective social media campaign
The course will also introduce you to practical social media planning tools that will enable you to plan, run, and evaluate a social media marketing campaign.
You’ll build your knowledge of social media metrics and analytics and learn how to measure the return on investment and impact of your social media campaigns.
- What is social media? An overview of platforms and best practice
- How to build an audience on social media
- Creating engaging social media content
- Planning an effective social media campaign
- Understanding social media metrics and analytics
- Measuring ROI and impact of social media campaigns
What will you achieve?
By the end of the course, you‘ll be able to...
- Assess what types of social media marketing might be right for you
- Investigate choices in social media marketing formats
- Explore where to experiment with your social media marketing creation and where to plan
- Describe your social media marketing goals
- Produce a social media marketing plan
Who is the course for?
This course is for anyone working in marketing who’d like to enhance their knowledge of social media marketing techniques and principles.
It will be useful for those just starting out in marketing and those already working in marketing who haven’t specialised in social media marketing previously.
The course will also be informative for SMEs who create social media marketing content but do not have a dedicated marketing team, as well as individuals who use social media to promote themselves but don’t have formal training on the strategy behind each of the platforms and how to use them.
Who developed the course?
AWLearn is the education arm of Advertising Week. Advertising Week is a global thought leadership organization. The AWLearn philosophy is that all our courses and learning follow the same philosophy: Educate, Entertain, Enable. This means our courses offer the educational oversight on a particular topic; we use real-life entertaining case studies featuring professionals who already do these jobs; and show you the tactics that will enable you to get ahead in your career.
This is a premium course. These courses are designed for professionals from specific industries looking to learn with a smaller group of like-minded individuals.