Certificate of Achievement
has completed the following course:
Social Media Marketing: Organic and Paid Social Media
The Open University and Target Internet
This course explored the fundamentals of organic and paid-for social media. Learners discovered the options available and how to take a best practice approach to their use. Learners also explored algorithms and how to create content that works with them to achieve objectives.
0 weeks, 4 hours per week
Dave Hall
University Secretary
The Open University
Transcript
Learning outcomes
- Identify when to use organic vs. paid social media
- Demonstrate how paid and organic social media can work together
- Apply best practice to using each social media channel with both an organic and paid approach
Syllabus
- Understanding the differences between organic and paid social media
- The benefits and limitations of organic social media
- The benefits and limitations of paid social media
- Organic and paid social media working together
- The key organic vs. paid features of the most popular social channels
Issued on 6th March 2023
The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.
This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.