Certificate of Achievement
has completed the following course:
Strategic Design for Social Media
Ravensbourne University London and The Wilderness Agency
This online course examined how to build social media strategies from creative content design to audience-led optimisation. It involved exploring industry standard approaches to research & immersion, audience profiling, understanding platform dynamics and user optimisation to create engagement and conversation that will enhance the value and purpose of an organisation.
3 weeks, 4 hours per week
Derek Yates
Course Leader BA (Hons) Advertising & Brand Design. Ravensbourne University, London.
Ravensbourne University London
Transcript
Learning outcomes
- Discuss the principles that underpin successful engagement within the new media landscape.
- Apply strategic planning to inform the creative use of branding, social media and interaction design.
- Synthesise industry standard thinking frameworks to develop relevant concepts and ideas.
- Explore industry standard methodologies for the creative use of branding, social media and interactive design.
- Investigate strategic and systematic research methodologies to understand audience response.
Syllabus
• People not Technology & Thinking like a Fan. • Platform Dynamics • Authenticity • Research & Immersion • From Strategy to Media Platform • User Optimisation • Confirmation & Revision
Issued on 12th May 2023
The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.
This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.