Certificate of Achievement
has completed the following course:
International Marketing: Definition and Strategy
This online course explained the concept of global marketing including the EPRG framework; identified examples of organisations to apply to each element of the EPRG framework; and reflected upon your own experiences of global marketing.
2 weeks, 5 hours per week
Anvita Kumar
Assistant Professor
Coventry University
Transcript
Learning outcomes
- Explain the concept of global marketing including the EPRG framework
- Identify examples of organisations to apply to each element of the EPRG framework
- Reflect upon your own experiences of global marketing
- Evaluate the relevance of EPRG in light of the born global phenomena
Syllabus
- The importance of global marketing
- Motivations to go global
- The EPRG framework
- The born global concept
Issued on 21st September 2021
The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.
This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.