Certificate of Achievement
has completed the following course:
Master modern sales with this course. Learn to balance logic and emotion, handle objections, and move from push selling to a consultative approach. Perfect your planning, master the buyer journey, and gain the skills to close deals with confidence.
1 weeks, 1 hour per week
Oliver Huggins
Head of Product
Packt
Transcript
Learning outcomes
- Build effective and engaging sales interactions
- Plan and prepare strategically for successful sales
- Confidently handle and overcome sales objections
- Understand and navigate the entire sales process
- Influence prospects using both emotion and logic
- Identify and address the needs of modern buyers
Syllabus
- Psychology of the Sale: Master buyer behaviour by leveraging pain and pleasure, balancing emotion with logic, and adapting to the modern buyer.
- Strategic Preparation: Develop robust planning techniques and master the steps of an effective customer interaction to guide prospects to solutions.
- Objection Handling: Shift from push selling to a consultative approach, gaining the confidence to overcome resistance and close deals.
- Value Communication: Differentiate features from benefits to present clear value while mastering follow-up strategies for long-term loyalty.
In association with
Issued on 15th July 2026
The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.
This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.