Certificate of Achievement
has completed the following course:
Careers in Fashion: Retail Marketing, Merchandising, and Management
Bloomsbury Publishing and Fairchild Books
The course explored promotional activities used by the manufacturer or designer, integrating advertising, publicity, sales promotion, and personal selling. Furthermore, the course focused on the impact that retail merchandisers have on their fashion retailing businesses in terms of exclusivity, image, and pricing. The course also explored career opportunities in retail management, as well as management careers in fashion retailing.
3 weeks, 2 hours per week
Ian Howell
Managing Director
FutureLearn
Transcript
Learning outcomes
- Develop a marketing strategy to construct and implement a marketing plan
- Evaluate the interrelationship of product, price, placement, promotion, and people
- Justify the pricing of the product and placing to ensure the success of the business
- Identify a target market and clarify promotional goals to reach and penetrate the market
Syllabus
- Marketing for the retailer
- Merchandising for the retailer
- Management for the retailer
Issued on 24th January 2025
The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.
This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.
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