Weekly study2 hours
Careers in Fashion: Retail Marketing, Merchandising, and Management
Develop your understanding of fashion retail careers
On this three-week course from Bloomsbury Academic, you’ll examine the retail level of the fashion industry in three function areas: marketing, management, and merchandising.
Explore fashion retail marketing and its many careers
The more a business can integrate advertising, publicity, sales promotion, and personal selling, the more promotion will be effective.
You’ll delve into the marketing mix and marketing plans that are used by retailers. You’ll then look at career tracks that focus on marketing and promotion within retail, from marketing director and brand marketing manager to art director and copywriter.
Learn how to become a fashion retail merchandiser
Retail merchandisers, or buyers, have a tremendous impact on their fashion retailing businesses in terms of exclusivity, image, and pricing.
On this course, you’ll learn about the wide variety of positions available in the merchandising division of retailing operation, depending on a business’s size and channels of distribution.
Discover the vital role of management in fashion retail
Towards the end of the course, you’ll explore the career opportunities in retail management; the division in charge of organizing and controlling the affairs of the business as a whole or a particular department.
As you delve into each career path, you’ll examine the challenges of each role and the relevant qualifications needed to follow that path.
Learning on this course
On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.
What will you achieve?
By the end of the course, you‘ll be able to...
- Develop a marketing strategy to construct and implement a marketing plan
- Evaluate the interrelationship of product, price, placement, promotion, and people
- Justify the pricing of the product and placing to ensure the success of the business
- Identify a target market and clarify promotional goals to reach and penetrate the market
Who is the course for?
This course is designed for anyone interested in a career in fashion, especially one within fashion retail.
Who developed the course?
Bloomsbury Publishing is a leading independent publishing house, established in 1986, with authors who have won the Nobel, Pulitzer and Booker Prizes.and is the originating publisher and custodian of the Harry Potter series. Bloomsbury has offices in London, New York, New Delhi, Oxford and Sydney. Within Bloomsbury’s Academic division, it publishes under Bloomsbury, as well as under a number of prestigious and historic imprint names.
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