Certificate of Achievement
has completed the following course:
Introduction to Fashion Marketing and Research
Bloomsbury Publishing and Fairchild Books
By completing this course, you have gained an understanding of marketing research processes used by fashion companies throughout the supply chain, types of marketing research, including analysis of economic indicators, market analysis, consumer and product research, and applications of marketing research for long- and short range planning and decision making, types of color, textiles, material, and fashion trend forecasting processes, services, and internal resources used by fashion companies.
2 weeks, 2 hours per week
Ian Howell
Managing Director
FutureLearn
Transcript
Learning outcomes
- Identify marketing research processes used by fashion companies throughout the supply chain
- Describe types of marketing research used by fashion companies, including analysis of economic indicators, market analysis, consumer research, and product research
- Compare applications of marketing research for long-range and short-range planning and decisions by fashion companies
- Explain color, textiles and material, and fashion trend forecasting processes used by fashion companies
- Identify resources fashion companies use in color, textiles and material, and fashion trend forecasting
- Explain types of color, textiles and material, and fashion trend forecasting services used by fashion companies
- Apply techniques for conducting and interpreting marketing research for companies in the fashion industry
Syllabus
- Marketing Research
- Types of Marketing Research in Fashion
- Conducting Marketing Research in Fashion
- Strategic Planning and Decisions Informed by Marketing Research
Issued on 7th July 2026
The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.
This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.