Certificate of Achievement
has completed the following course:
Social Media Marketing: Social Media Channels
The Open University and Target Internet
This online course explored which social channels audiences are engaging with, as well as what content types and formats work best for them. Learners focused on audience demographics and geography and how to leverage these for social adoption.
0 weeks, 4 hours per week
Dave Hall
University Secretary
The Open University
Transcript
Learning outcomes
- Explore how to select the most appropriate social media channels to achieve your objectives
- Investigate different levels of channel adoption and engagement
- Reflect on the changing face of social media
- Explore how to apply the key social channels and how to avoid their key drawbacks
Syllabus
- How to align channel selection with target audiences and user journeys
- Considering channel adoption and engagement
- Managing and keeping up to date with channel updates
- Channel key features and benefits
- Channel drawbacks and risks
Issued on 14th May 2022
The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.
This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.