Certificate of Achievement
has completed the following course:
Digital Marketing: Personas and User Journeys
The Open University and Target Internet
This online course explored audiences and their journey online, and how to ensure customers are at the heart of every digital marketing plan. Learners discovered how to optimise content to ensure messages are heard at the right time, in the right place, by the right people.
0 weeks, 3 hours per week
Dave Hall
University Secretary
The Open University
Transcript
Learning outcomes
- Explain your understanding of the user centred design concepts of user personas and user journey mapping
- Describe how applying the principles of personas and user journey mapping lead to a user centric approach to digital marketing
- Reflect on the importance of an iterative approach to digital marketing with a user centric focus
- Discuss how the alignment of user objectives and organisational objectives can lead to highly effective digital marketing
Syllabus
- What are personas in digital marketing?
- Developing personas for digital marketing
- Using and refining personas
- What are user journey maps in digital marketing?
- User journey mapping for digital marketing
- Using user journey maps to create best practice digital marketing
Issued on 11th May 2022
The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.
This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.