Certificate of Achievement
has completed the following course:
A Beginner’s Guide to Data Analytics
BoxPlay and FutureLearn
This online course explored the four types of data analytics (DA) and the skills required to implement a data analytics strategy in organizations of various sizes. The course covered topics including how DA can give an organization a competitive edge and the technical solutions for implementing data analytics, and it provided a concrete example of how this might work through a fictional bicycle company.
3 weeks, 3 hours per week
Ian Howell
Managing Director
FutureLearn
Transcript
Learning outcomes
- Explore the four types of data analytics and how they interact.
- Identify the purpose and value of the different types of data analytics and the way that these each contribute to the effective use of BI.
- Explore the challenges and opportunities of DA implementation in businesses of all sizes.
- Identify various aspects of technical solutions within data analytics.
- Explain the principles, benefits and challenges of diagnostic, descriptive, predictive and prescriptive analytics.
- Explore the principles of using DA to transform and improve organisations.
- Apply the skills and steps required to gain a competitive advantage using DA.
- Identify the decisions and factors involved in evaluating DA projects.
Syllabus
- What is Data Analytics?
- Starting the Data Analytics Journey
- What is Diagnostic Analytics?
- What is Predictive Analytics?
- What is Prescriptive Analytics?
- Transform Your Organization with Data Analytics
Issued on 3rd April 2026
The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.
This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.