Certificate of Achievement
has completed the following course:
Email Marketing eCRM: The User Journey
The Open University and Target Internet
This online course explored how to use email marketing successfully across each stage of the user journey. Learners discovered how a customer-centric email marketing plan can help align their audience objectives and business goals.
0 weeks, 3 hours per week
Dave Hall
University Secretary
The Open University
Transcript
Learning outcomes
- Assess the role of email in achieving your digital objectives
- Explore how to take a user centric approach to email that will align your audience and organisational objectives
- Explore what should be avoided when planning email marketing activity
- Reflect on how email should be used differently at each stage of the user journey
- Investigate the key tools involved including email service providers (ESP), customer relationship management (CRM) and marketing automation (MA)
Syllabus
- Understand the role of email in the user journey
- Spam and email volumes
- User journey mapping and email marketing
- Email service providers (ESPs)
- The role of customer relationship management (CRM) and automation systems
- Keeping iteration and measurement at the core of email marketing activity
Issued on 21st September 2022
The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.
This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.