Certificate of Achievement
has completed the following course:
International Marketing: Product Adaptation vs Standardisation
This online course explained the strengths and weaknesses of both product adaptation and standardisation; explored real life examples of standardisation vs adaptation; reflected on concepts of global consumers / cosmopolitan consumers; and assessed the impact standardisation/ adaption.
2 weeks, 5 hours per week
Anvita Kumar
Assistant Professor
Coventry University
Transcript
Learning outcomes
- Explain the strengths and weaknesses of both product adaptation and standardisation
- Explore real life examples of standardisation vs adaptation
- Reflect on concepts of global consumers/ cosmopolitan consumers
- Assess the impact standardisation/ adaption has on the marketing function
Syllabus
- The advantages and disadvantages of product adaptation
- The advantages and disadvantages of product standardisation
- Globalisation
- Universal positioning and global or cosmopolitan consumers
Issued on 16th April 2022
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This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.