Certificate of Achievement
has completed the following course:
Digital Marketing in Perspective
The Open University and Target Internet
This online course gave learners an overview of digital marketing and how to use it to achieve organisational objectives. Learners discovered critical tools and techniques to help them plan and execute effective campaigns that resonate with audiences.
0 weeks, 3 hours per week
Dave Hall
University Secretary
The Open University
Transcript
Learning outcomes
- Describe the core concepts and role of digital marketing
- Demonstrate an understanding of the latest trends and technologies that are driving change in digital marketing
- Reflect on the level of noise and constant change within digital marketing
- Apply core marketing principles to make sure you focus on your organisational objectives and take a user centric approach
Syllabus
- What is digital marketing?
- Growth in digital adoption and constant change
- Audience attention and noise
- Technology driving change and innovation
- Latest trends in digital marketing
- Focussing on objectives and the user journey
Issued on 5th December 2022
The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.
This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.