Certificate of Achievement
has completed the following course:
Social Media College
This course explored the need to focus on engagement, with high-quality images and storytelling. As well as the tactics to create great content at an individual post level, or when considering the grid layout. Also explored the use of Instagram Insights for better decisions on marketing strategy.
2 weeks, 4 hours per week
Daniele Tanner
College Director and Co-founder
Social Media College
Transcript
Learning outcomes
- Identify characteristics and qualities of ‘great visual content’
- Produce your own great content in both photo and video formats
- Practice editing your photos in 3rd party editing software
- Create your own grid layout in Canva
- Create Stories that are optimised for engagement
- Create and post an IG live that maximises follower reach
- Collect data from Instagram Insights and Post Insights, including: Reach, Impressions, Account Activity, Top Posts, Top Videos, Top Stories
- Create a monthly Content Calendar
- Evaluate the best freelancer by identifying necessary characteristics
- Produce an effective content brief (with an example)
Syllabus
- Design Your Feed
- Great Photo Posts
- Instagram Video
- Instagram Reels
- Instagram Stories
- Instagram Live
- Understanding Instagram Insights
- Plan Your Content Calendar
- Content Briefs and Freelancers
Issued on 18th April 2024
The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.
This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.