Certificate of Achievement
has completed the following course:
Podcast and Radio Audio Marketing with Advertising Week
Advertising Week
This online course covered the core areas in audio marketing planning that should be undertaken before creating and running marketing campaigns on radio or podcasts. Learners were instructed in planning processes and created a personal audio marketing plan.
2 weeks, 3 hours per week
Ruth Mortimer
Managing director, global education and development
Advertising Week
Transcript
Learning outcomes
- Assess what types of audio marketing might be right for you
- Investigate choices in audio marketing formats such as podcasts, radio ads, branded audio content and more
- Develop understanding of where to experiment with your audio content creation and where to plan
- Describe audio marketing goals
- Produce your audio marketing plan
- Audio marketing planning skills and knowledge
Syllabus
- What is audio marketing?
- Why use audio marketing?
- Types of audio marketing (podcasting, radio, sonic identities, smart speakers)
- Understanding what customers want and consume
- Making a plan for your audio content
- Smart speakers
- Sonic branding and how to use it
In association with
Issued on 14th November 2020
The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.
This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.