Access audio marketing insights from top brands like Unilever and Spotify
With options for podcast advertising on the rise and radio advertising as lucrative as ever, audio marketing is a key strategic marketing avenue for brands big and small.
Through case studies from brands experienced in marketing for audio, this two-week course will equip you with the skills you need to create and run memorable podcast and radio marketing campaigns.
Explore case studies on podcast and radio marketing from Garnier and KISS FM, Mastercard, and Autoglass
Identifying how to create the right marketing content for podcast and radio is an extremely valuable skill for marketers today.
Taking examples and insights from brands who have gotten it right, this course will help you identify what type of audio marketing works for different organisations and why.
You’ll hear from Autoglass on how it identified a user need which transformed their radio ads, and from Garnier on why it collaborated with KISS FM to launch a new product.
Discover audio marketing planning tools and radio ad tips from Spotify and Zendium
The course offers plenty of tips and support for finding where to experiment with your content creation as well as what tools to use to create your audio content and strategy.
With access to interviews from Spotify and Zendium, you’ll discover how even everyday products like toothpaste can impact an audience with a strong audio marketing strategy, and find out what information and data Spotify offers marketers who use their platform for audio ads.
Create a full radio marketing campaign plan
By the end of the course, you’ll be able to identify which type of audio marketing format–from radio ads to branded audio content–is right for your organisation, and feel confident to use customer insights to formulate a targeted audio content marketing plan.
- What is audio marketing?
- Why use audio marketing?
- Types of audio marketing (podcasting, radio, sonic identities, smart speakers)
- Understanding what customers want and consume
- Making a plan for your audio content
- Smart speakers
- Sonic branding and how to use it
When would you like to start?
Date to be announced
What will you achieve?
By the end of the course, you‘ll be able to...
- Assess what types of audio marketing might be right for you
- Investigate choices in audio marketing formats such as podcasts, radio ads, branded audio content and more
- Develop understanding of where to experiment with your audio content creation and where to plan
- Describe audio marketing goals
- Produce your audio marketing plan
- Audio marketing planning skills and knowledge
Who is the course for?
This course is designed for anyone working in marketing who’d like to explore what’s possible in audio marketing areas like radio and podcasting.
It will also be useful for those who have switched careers to work in marketing for the first time, as well as those already working in marketing who have not covered areas such as audio in-depth before.
Who developed the course?
AWLearn is the education arm of Advertising Week. Advertising Week is a global thought leadership organization. The AWLearn philosophy is that all our courses and learning follow the same philosophy: Educate, Entertain, Enable. This means our courses offer the educational oversight on a particular topic; we use real-life entertaining case studies featuring professionals who already do these jobs; and show you the tactics that will enable you to get ahead in your career.
This is a premium course. These courses are designed for professionals from specific industries looking to learn with a smaller group of like-minded individuals.