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Introduction to Audio Marketing Strategy: From Podcast to Radio Ads with Advertising Week

Learn how to plan and create effective audio marketing content and campaigns for podcasts, radio advertising, and more.

Introduction to Audio Marketing Strategy: From Podcast to Radio Ads with Advertising Week

Run audio content marketing campaigns that align with your marketing goals

This course will help you get to grips with the audio marketing planning skills and tools you need to create and run marketing campaigns on radio or podcasts. You will also learn about other emerging areas of audio marketing such as smart speakers and sonic branding.

Explore and experiment with podcast and radio marketing

With options for podcast advertising on the rise and radio advertising as lucrative as ever, understanding how to create effective marketing content for podcast and radio is an extremely useful skill for marketers today.

This course will help you identify what types of audio marketing are right for your organisation and evaluate the variety of audio marketing formats available to you, including radio ads, podcasts, branded audio content and more.

Discover audio marketing planning tools

You’ll be given tips and support for finding where to experiment with your audio content creation as well as what tools to use to create your audio content.

You’ll also learn how to consider the behaviour of your users to create audio marketing goals.

Learn how to create a radio marketing campaign plan

By the end of the course, you’ll be able to formulate a full audio content marketing plan which aligns with the wider strategic marketing goals of your organisation.

What topics will you cover?

  • What is audio marketing
  • Why use audio marketing
  • Types of audio marketing (podcasting, radio, sonic identities, smart speakers)
  • Understanding what customers want and consume
  • Making a plan for your audio content
  • Smart speakers
  • Sonic branding and how to use it

When would you like to start?

Start straight away and learn at your own pace. If the course hasn’t started yet you’ll see the future date listed below.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Assess what types of audio marketing might be right for you
  • Investigate choices in audio marketing formats such as podcasts, radio ads, branded audio content and more
  • Develop understanding of where to experiment with your audio content creation and where to plan
  • Describe audio marketing goals
  • Produce your audio marketing plan
  • audio marketing planning skills and knowledge

Who is the course for?

This course is designed for anyone working in marketing who’d like to explore what’s possible in audio marketing areas like radio and podcasting.

It will also be useful for those who have switched careers to work in marketing for the first time, as well as those already working in marketing who have not covered areas such as audio in-depth before.

Who will you learn with?

Managing director for global education at Advertising Week. I run our thought leadership and our learning platform AWLearn.

A supporting educator for the course is Brendan Porter, a practitioner and constantly curious consumer of marketing. Working across a variety of industries including hospitality, CPG and entertainment

Who developed the course?

Advertising Week

AWLearn is the education arm of Advertising Week. Advertising Week is a global thought leadership organization. The AWLearn philosophy is that all our courses and learning follow the same philosophy: Educate, Entertain, Enable. This means our courses offer the educational oversight on a particular topic; we use real-life entertaining case studies featuring professionals who already do these jobs; and show you the tactics that will enable you to get ahead in your career.

What's included?

This is a premium course. These courses are designed for professionals from specific industries looking to learn with a smaller group of like-minded individuals.

  • Unlimited access to this course
  • Includes any articles, videos, peer reviews and quizzes
  • Certificate of Achievement to prove your success when you're eligible
  • Download and print your Certificate of Achievement anytime
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