Certificate of Achievement
has completed the following course:
Digital Marketing Analytics and Measurement: Reporting Dashboards
The Open University and Target Internet
This online course explored how to use reporting dashboards to improve the performance of digital marketing activity. Learners discovered how to create dashboards in Google Analytics and use them to investigate insights and take a data-led approach to tactical channel planning.
0 weeks, 3 hours per week
Dave Hall
University Secretary
The Open University
Transcript
Learning outcomes
- Explore the role of reporting dashboards and how they can help gain insights that may be missed in web or channel analytics
- Examine how to collect the appropriate data for reporting dashboards from channel and web analytics
- Explore the role of contribution modelling in creating effective dashboards
- Apply the use of reporting dashboards to gain insights and plan future activity
Syllabus
- Reporting dashboards in perspective
- Setting up primary goals
- Channel Key Performance Indicators
- Tools for creating dashboards
- Using reporting dashboards for insights and planning
Issued on 16th January 2024
The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.
This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.