Create and use marketing reporting dashboards to drive performance

Dashboards let you monitor lots of metrics at once, helping you quickly visualise your data and see correlations. They can be used to shape your digital strategy, plan and measure tactical campaigns, and calculate return on investment (ROI).

On course, you’ll learn how to create dashboards in Google Analytics, and how to use them to analyse the performance of your marketing and take a data-centric approach to planning.

Learn to collect data and create your digital marketing reporting dashboard

You’ll explore the role of reporting dashboards and how to collate data from multiple sources, including channel and web analytics. Using examples and templates, you’ll learn how to create dashboards and populate them with data.

Investigate Google Analytics dashboard insights to plan future activity

Next, you’ll learn how dashboards can help you uncover insights that may be missed in web or channel analytics, helping identify areas for further investigation and work out the next steps to get more from your digital marketing.

You’ll also find out how to factor in elements of contribution modelling, so you can use your dashboards to influence your channel and content mix – essentially, how much you should be using each channel and what content is working best.

By the end, you’ll know how to create dashboards, use them to investigate insights, and how to take a data-led approach to tactical channel planning.

Learn how to gain marketing insights from digital marketing experts

You’ll learn from digital marketing experts, Target Internet, who have provided expertise for the BBC, Sony, Tesco, Vodafone, Mercedes, L’Oreal, and Warner Bros.

What topics will you cover?

Reporting dashboards in perspective
Setting up primary goals
Channel Key Performance Indicators
Tools for creating dashboards
Using reporting dashboards for insights and planning

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Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

Explore the role of reporting dashboards and how they can help gain insights that may be missed in web or channel analytics
Examine how to collect the appropriate data for reporting dashboards from channel and web analytics
Explore the role of contribution modelling in creating effective dashboards
Apply the use of reporting dashboards to gain insights and plan future activity

Who is the course for?

This course is ideal for those who are interested in using web and channel analytics to get more from their digital marketing activity.

It will be of particular interest to anyone wishing to further their studies and practical knowledge of marketing, communications, and business.

Who will you learn with?

Daniel Rowles

MD TargetInternet.com - helping upskill the world's leading organisations in Digital Marketing & Digital Transformation.

Host of the Digital Marketing Podcast, a global top 20 business podcast.

Who developed the course?

The Open University

As the UK’s largest university, The Open University (OU) supports thousands of students to achieve their goals and ambitions via supported distance learning, helping to fit learning around professional and personal life commitments.

Established
1969
Location
Milton Keynes, UK
World ranking
Top 510Source: Times Higher Education World University Rankings 2020

Target Internet

Target Internet delivers digital training to some of the world’s leading organisations, as well as building online learning that is used in over 100 countries worldwide. As publishers of the global Digital Marketing Skills Benchmark and the Digital Marketing Podcast, they have unrivalled access to market insights and expertise.

About this ExpertTrack

Understand how to use web and channel analytics to plan, implement and optimise effective digital marketing campaigns.

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