Certificate of Achievement
has completed the following course:
Online Business: Digital Marketing for Success
This online course focused on Digital Marketing, a 21st century phenomenon and its role in facilitating online business success. The course analysed the range of digital marketing tools, questioned the need for a mix of evolutionary but traditional marketing concepts alongside revolutionary digital approaches to marketing and guided participants through academic leadership and case studies of entrepreneurs to develop a digital marketing strategy tailored to their own new online enterprise.
4 weeks, 2 hours per week
Brett Stavenuiter
Lead Educator
RMIT University
Transcript
Learning outcomes
- Assess your business against competitors and market trends to determine the types of digital technologies that are most effective.
- Explore the elements that support a digital strategy by distinguishing between the different types of digital marketing tools and their impact on online business.
- Develop a digital plan by selecting the most appropriate digital marketing tools that align with the business vision and digital strategy.
- Improve the overall reach to your target audience by testing and reviewing your effectiveness of the digital marketing tools.
Syllabus
- The connection between traditional and digital media to develop an integrated a plan.
- The differences between paid, owned and earned media when selecting the appropriate media tools to fit the online business needs.
- Elements that create a digital marketing plan to reach identified target audiences.
- The comparison between various digital marketing tools that impacts the return on investment.
- How to leverage company owned digital resources to maximise internal resources.
- The effect that search engine optimisation has on a company's target audience reach.
- The types of listening tools that evaluate target audience attitudes’ to brands and competitor activities.
- The types of metrics that measure effectiveness of a digital plan that achieve the business goals.
Issued on 15th December 2016
The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.
This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.