Skip to 0 minutes and 5 secondsDigital Marketing for Success is one of four courses that is part of the Online Business Success Program. In this course, we'll focus on the shift in the marketing environment from traditional to digital media, and how this has changed the marketing landscape. This will enable you to integrate the various marketing tools that best compliment your online business needs. Through informative videos, you'll hear from an experienced academic. Influencer marketing is one of the new trends in the digital landscape. As well as entrepreneurs who share their journeys in developing a successful online business. Social media, it's fantastic for continually connecting with clients. And the way that you can target it, I think is really powerful.
Skip to 0 minutes and 54 secondsThroughout this course, you will follow Camy and her aspiration to succeed in a global online retail business. Collaborating with other learners, you'll help guide Camy to select her digital media, identify her competitors, and reach her online target audience. Engaging interactive activities will enable you to identify the right social media tools and create content for your business. Join the community of global entrepreneurs and take the next step in building your online business through digital marketing.