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Online Business: Digital Marketing for Success

Understand how digital marketing can help your startup with one of four courses in the Online Business Success program.

28,859 enrolled on this course

  • Duration

    4 weeks
  • Weekly study

    2 hours

This free online course will introduce you to the rapidly evolving world of digital marketing and the role it plays in driving awareness and sales for online businesses. We will go on a customer journey together, to discover how people use digital to search, engage, review and buy.

Learn how to create a digital marketing strategy

If you don’t know where you’re going, you’ll never arrive, which is why you need a strategy to direct your digital marketing decisions. We will provide you with a step-by-step guide to creating your own digital marketing strategy, to keep you on the right track towards engaging and retaining your most valuable customers online.

Explore digital marketing tools

There are so many ways you can engage online and new digital marketing tools evolving everyday. We’ll give you an overview of what’s available and drill down into the four main components: search, content, social and email. We’ll let you try your hand at using some of the tools and help you understand the opportunities each presents, to form part of a compelling digital marketing campaign, which will get your online business noticed.

By the end of the course, you will:

  • understand digital marketing and the opportunities it presents for online business;
  • realise the importance of a digital marketing strategy;
  • know the different forms of digital marketing and best application of each;
  • create the digital customer journey;
  • prepare for developing content;
  • and design measurement and analytics.

Get expert online business advice

This course is one of four in the Online Business Success program from RMIT University. On every course, you will be guided by academics from the College of Business and the Business Enterprise Unit. Plus you’ll hear from successful online entrepreneurs about how they run their own digital marketing campaigns.

Skip to 0 minutes and 5 seconds Digital Marketing for Success is one of four courses that is part of the Online Business Success Program. In this course, we’ll focus on the shift in the marketing environment from traditional to digital media, and how this has changed the marketing landscape. This will enable you to integrate the various marketing tools that best compliment your online business needs. Through informative videos, you’ll hear from an experienced academic. Influencer marketing is one of the new trends in the digital landscape. As well as entrepreneurs who share their journeys in developing a successful online business. Social media, it’s fantastic for continually connecting with clients. And the way that you can target it, I think is really powerful.

Skip to 0 minutes and 54 seconds Throughout this course, you will follow Camy and her aspiration to succeed in a global online retail business. Collaborating with other learners, you’ll help guide Camy to select her digital media, identify her competitors, and reach her online target audience. Engaging interactive activities will enable you to identify the right social media tools and create content for your business. Join the community of global entrepreneurs and take the next step in building your online business through digital marketing.

What topics will you cover?

  • The connection between traditional and digital media to develop an integrated a plan.
  • The differences between paid, owned and earned media when selecting the appropriate media tools to fit the online business needs.
  • Elements that create a digital marketing plan to reach identified target audiences.
  • The comparison between various digital marketing tools that impacts the return on investment.
  • How to leverage company owned digital resources to maximise internal resources.
  • The effect that search engine optimisation has on a company's target audience reach.
  • The types of listening tools that evaluate target audience attitudes’ to brands and competitor activities.
  • The types of metrics that measure effectiveness of a digital plan that achieve the business goals.

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Assess your business against competitors and market trends to determine the types of digital technologies that are most effective.
  • Explore the elements that support a digital strategy by distinguishing between the different types of digital marketing tools and their impact on online business.
  • Develop a digital plan by selecting the most appropriate digital marketing tools that align with the business vision and digital strategy.
  • Improve the overall reach to your target audience by testing and reviewing your effectiveness of the digital marketing tools.

Who is the course for?

This course is targeted at learners who have a small online business or are considering setting up a small online business and wish to understand the principles of digital marketing, how to create a digital marketing strategy, and how to develop components of a campaign and evaluate their effectiveness. No digital marketing skills are necessary.

Who will you learn with?

Brett Stavenuiter is an entrepreneur, business owner and business consultant with 25 years experience assisting over 5000 successful entrepreneurial business start ups in Australia and Indonesia.

Who developed the course?

RMIT University

Royal Melbourne Institute of Technology (RMIT) is a global university, with over 80,000 students, specialising in technology, design and enterprise.

  • Established

  • Location

    Melbourne, Australia
  • World ranking

    Top 210Source: QS World University Rankings 2022

Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps to help you keep track of your learning
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control
  • Complete 90% of course steps and all of the assessments to earn your certificate

Want to know more about learning on FutureLearn? Using FutureLearn

Join the conversation on social media

You can use the hashtag #FLRMITDigiMarketing to talk about this course on social media.