Certificate of Achievement
has completed the following course:
UX Research at Scale: Surveys, Analytics, Online Testing
University of Michigan
In the course you learned how web analytics works and how to analyze analytics data, Understand how to develop A-B tests, before/after, and multivariate experiments. Learned how to set up and analyze remote unmoderated testing studies. You learned how to analyze, report, and critique user surveys.
8 weeks, 3 hours per week
Lija Hogan
Intermittent Lecturer in Information, School of Information,
University of Michigan
Clifford Lampe
Professor, School of Information
University of Michigan
Transcript
Learning outcomes
- Describe how web analytics works and how to analyze analytics data
- Develop A-B tests, before/after, and multivariate experiments
- Design and analyze remote unmoderated testing studies
- Report on and analyze large scale user experience studies and learn about the different types and uses of surveys in UX research
- Assess the survey population: when to sample, when to recruit
- Develop a survey instrument that meets your requirements
- Report on and analyze surveys
- Assess user surveys
Syllabus
- When and How to Use Surveys
- Asking the Right People (Coverage Error)
- Getting Answers (Nonresponse error)
- Writing Questions (Measurement Error)
- About Research at Scale
- Behavioral Analytics
- Remote Testing
- A/B Testing and Preference Testing
Issued on 20th August 2021
The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.
This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.