UX Research at Scale: Surveys, Analytics, Online Testing
Build your skills in conducting UX surveys at scale to gain UX insights, and explore alternative testing and research methods.
Duration
8 weeksWeekly study
3 hours
UX Research at Scale: Surveys, Analytics, Online Testing
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Discover how to create, analyse, and report on data from UX research surveys
UX surveys offer UX designers the chance to uncover user needs and user attitudes towards a product or system concept they use before connecting these needs to user characteristics.
This course, created and led by the University of Michigan, will help you build your skills in survey methodology for UX research.
Learn how to conduct UX research at scale
You’ll explore the basics of creating an effective UX survey, including when and how to use surveys, what questions to ask, who to ask, and how to take on research at scale.
As you learn how to conduct a survey of your own design, you’ll build your skills in developing A/B testing techniques as well as analysing and reporting on large scale UX surveys and unmoderated studies.
Use online surveys and web analytics to improve UX
The course will also introduce you to using web analytics to gain UX insights remotely from a large number of users.
As you learn more about behavioural analytics and preference testing, you’ll discover how to critique user surveys so that you can extract actionable insights to inform your UX design.
Explore the possibilities of remote testing
With the evolution of technology, UX researchers now have more opportunities to test and research products in new and exciting ways.
On this course, you’ll look at the different types of tests and data that remote testing can offer, as well as how to create successful remote studies that will yield actionable findings.
What topics will you cover?
- When and How to Use Surveys
- Asking the Right People (Coverage Error)
- Getting Answers (Nonresponse error)
- Writing Questions (Measurement Error)
- About Research at Scale
- Behavioral Analytics
- Remote Testing
- A/B Testing and Preference Testing
Learning on this course
On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.
What will you achieve?
By the end of the course, you‘ll be able to...
- Describe how web analytics works and how to analyze analytics data
- Develop A-B tests, before/after, and multivariate experiments
- Design and analyze remote unmoderated testing studies
- Report on and analyze large scale user experience studies and learn about the different types and uses of surveys in UX research
- Assess the survey population: when to sample, when to recruit
- Develop a survey instrument that meets your requirements
- Report on and analyze surveys
- Assess user surveys
Who is the course for?
This course is designed for anyone looking to gain experience in UX principles, techniques and processes, specifically in the areas of UX research and online UX testing at scale.
Who developed the course?
University of Michigan
As the #1 public research university in the United States, U-M has been a leader in research, learning, and teaching for more than 200 years, with 102 Grad programs in the top 10 — U.S. News & World Report (2019).
Established
1817Location
Ann Arbor, Michigan, USAWorld ranking
Top 30Source: Times Higher Education World University Rankings 2020
Learning on FutureLearn
Your learning, your rules
- Courses are split into weeks, activities, and steps to help you keep track of your learning
- Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
- Stay motivated by using the Progress page to keep track of your step completion and assessment scores
Join a global classroom
- Experience the power of social learning, and get inspired by an international network of learners
- Share ideas with your peers and course educators on every step of the course
- Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others
Map your progress
- As you work through the course, use notifications and the Progress page to guide your learning
- Whenever you’re ready, mark each step as complete, you’re in control
- Complete 90% of course steps and all of the assessments to earn your certificate
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