Certificate of Achievement
has completed the following course:
Digital Marketing Content Creation: Online Writing
The Open University and Target Internet
This online course explored how to write effective online content for a range of digital channels and formats to improve engagement and impact. Learners discovered the core principles for writing online and how to engage audiences to take action.
0 weeks, 4 hours per week
Dave Hall
University Secretary
The Open University
Transcript
Learning outcomes
- Apply a user-centred design approach to online writing
- Produce copy for different digital channels to maximise its impact
- Produce optimised content and adopt an approach of ongoing testing and improvement
Syllabus
- How people read online
- Optimising content for users and search engines
- User-centred design principles for online writing
- Writing for website and content marketing
- Writing for email marketing
- Writing for social media
- Optimising content
Issued on 5th February 2024
The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.
This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.